Indian style

16 Jun
Joy Mitra, AW 2013

Joy Mitra, AW 2013

My mum`s home from India for a few weeks and guess what she bought with her this time? A brilliant brochure from the India Fashion Weeks. It`s the simple things that keep me entertained. Here`s a sneaky look below.

My mum somehow managed to blag into a fashion show during Wills Lifestyle Fashion Week in Delhi, which is one of two major fashion events in India, the other being Lakme Fashion Week held in Mumbai.  Don`t ask how she does it – she recently sat next to a cricket player at a dinner party and was later told he was the David Beckham of India. She had no idea until after the event. On day to day level, but no less princessy, my mum has not-carrying-her-own-bags down to a tee at any railway station. It`s a knack I`ll be working on inheriting as I get older, that`s for sure. Anyway, she went to fashion week and all I got was the brochure… and I love it!

Fashion, like everything in India, is done on a grand scale. And with passion. I`m not sure if fashion is even the right word for how most women in India dress day to day, but I do know that aesthetics and beauty are big deals in the most diverse and fascinating country in the world. You cannot move an inch in the cities without your senses being simultaneously stirred, moved and, at times, assaulted. Streets, buildings and vehicles of all shapes and sizes are decorated and adorned in bright colours, religious imagery, flowers and garlands. Pomp and ceremony are to be seen in everyday life from the aromatic blessings on opening up a shop for the day to a large family wedding.  The Indian experience leaves you feeling that, despite the difficulties and hardships, life is worth celebrating.

To me, that`s what this brochure does – it celebrates a changing, modernising nation sitting seemingly very comfortably alongside a traditional, rich and diverse culture.  Each collection within the book gives you something so vastly different from the next, demanding you to study and admire the craftsmanship, fabrics and cuts, which are presented in coherent themes such as the Bollywood inspired one by Joy Mitra, seen at the top of this page.

Yes there`s stuff in here that you probably won’t see worn on Indian city streets, let alone in villages (thinking short skirts and Gagaesque-wear), but fun and escapism are just two of the many great and important things about fashion and style.  And India’s fashion industry has that nailed.

I’ll post more about my favourite collections later, meanwhile – see some more Indian fashion pics, here and here.

All pictures are credited to Klick Fashion Magazine, May 2013.
Charu Parashar AW 2013

Charu Parashar AW 2013

Klick May 2013

Tarun Tahiliani SS 13

Klick May 2013

Pankaj & Nikhi AW13.

Klick May 2013

Shantann & Nikkil AW13.

Klick May 2013

Alpana & Neeraj AW 2013

Klick May 2013

Manish Arora AW 2013

Klick May 2013

Aartivijay Gupta SS 2013

Klick May 2013

Pallavi Jaipur , inspired by Jaipur.

Klick May 2013

Klick; Runway Report, May 2013


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